Näin hyödynnät pimeyttä matkailupalveluissasi

Näin hyödynnät pimeyttä matkailupalveluissasi — Utilizing darkness in tourism offerings for SMEs

GLOW2.0’s free training series in Finland will enable you to refine your business on an individual and international level. The trainings will introduce you to the opportunities of dark sky tourism through concrete activities and develop your business. You will learn how to use customer centered design, storytelling and immersive technologies in your services. Group training sessions will provide an opportunity to exchange ideas, share experiences and network. You also get to share knowledge and best practices with entrepreneurs from GLOW2.0’s partner countries.

The trainings will take place at Karelia UAS Tikkarinne campus (Tikkarinne 9, 80200 Joensuu). Hybrid participation is also possible!

WORKSHOP 1, FRIDAY 16.2. 13–15
Karelia-UAS, Tikkarinne 9, Canvas Studio
Dark sky tourism concepts and target groups, brainstorming, immersive technologies

WORKSHOP 2, THURSDAY 4.4. 13–15
Karelia-UAS, Tikkarinne 9, Canvas Studio
Customer centred service creation, customer journey mapping, creating a sellable product

WORKSHOP 3, THURSDAY 16.5. 13–15
Karelia-UAS, Tikkarinne 9, Canvas Studio
Utilising storytelling and narratives in business, presentations of created services, immersive technologies