From Reykjavík to Blönduós via Sauðárkrókur – Highlights of GLOW2.0 learning journey in Iceland
GLOW2.0 project partner Samtök sveitarfélaga á Norðurlandi vestra (SSNV) hosted the project's third learning journey which took place during 8.-9.10.2024 in Iceland. The learning journey kick-started with a bus drive from Reykjavík to the charming town of Blönduós where we were warmly welcomed by northern lights upon arrival. We spent the first two nights in Blönduós before our return to Reykjavík via Sauðárkrókur town. The weather favored us during the whole learning journey, offering the best views and experiences of Icelandic nature and dark skies related experiences.
Below are highlights from the learning journey!
Day 1 - October 8, 2024
GLOW2.0 project partners gathered in Blönduós at Krúttið to discuss the project progress. The partner consortium meeting focused on insightful discussions about project progression and the various work packages highlighting our collaborative efforts and next steps. In a parallel session, as part of the learning journey, stakeholders from our regions got the chance to engage with one another and explore Blönduós’ tourism offers.
In the afternoon, GLOW partners and stakeholders gathered together for an enriching day of insights and collaboration. Kicking off at Krúttið, Hótel Blönduós, Mayor Pétur Arason welcomed us, emphasizing the importance of sustainable and regenerative tourism in Iceland. His insights highlighted the unique challenges local communities face in balancing development and preservation.
We heard from Mrs. Ólöf Ýrr Atladóttir, a former Director of the Iceland Tourism Board, who discussed how regenerative tourism can promote economic growth alongside cultural and environmental sustainability. Mrs. Arnheiður Johannsdottir, Director of Visit North Iceland, then outlined how NPA tourism projects can align with local Destination Management Plans, offering a roadmap for collaboration.
After a coffee break, we dived into presentations on citizen science and lighting design. Dr. Jessica Aquino from Hólar University shared a compelling example of citizen science through seal watching, while Mrs. Georgia McMillan, Director of Mayo Dark Sky Park, discussed the interconnectedness of ecosystems. Mr. Kristján Kristjánsson, a lighting designer, emphasized the importance of preserving Iceland’s dark skies for wildlife and astrotourism. Mr. Sævar Helgi Bragason, a science educator, captivated us with insights on astrotourism’s potential in Iceland.
The day concluded with a Q&A session led by Mr. Kjartan Bollason, fostering further discussion. We enjoyed a joint dinner at Brimslóð Atelier, followed by a unique experience contrasting Dark Tourism with Dark Sky Tourism, allowing us to appreciate Iceland’s stunning night sky.
Day 2 - October 9, 2024
Our journey continued with a focus on immersive technologies in tourism. After a scenic bus ride to Sauðárkrókur, we visited the 1238: The Battle of Iceland Virtual and Augmented Reality Museum. This state-of-the-art facility immerses visitors in the 13th-century sagas of Iceland, showcasing the power of VR in education and storytelling. We also tested the GLOW2.0 Virtual Planetarium, exploring how VR can foster community engagement and enhance learning. Lunch at the museum provided an excellent opportunity for informal networking among stakeholders.
Post-lunch, we set off for Reykjavík, reflecting on the day’s insights while enjoying Iceland’s beautiful landscapes. In Reykjavík, we experienced Flyover Iceland, an attraction that combines flight simulation with storytelling combined with sensory experience, allowing us to soar over the country’s breathtaking scenery. Our final stop was the PERLAN Nature Museum, where we explored diverse exhibits highlighting Iceland’s natural wonders, from glaciers to geothermal activity. This visit showcased how museums can diversify their offerings to engage broader audiences, extending also usual outdoor experiences to indoors.
As we wrapped up Day 2, we reflected on the insights gained about technological advancements in tourism and the significance of storytelling in creating meaningful experiences. Stay tuned for more updates as we continue our journey to enhance the GLOW Project outcomes!
